{"id":14248,"date":"2024-05-31T12:44:15","date_gmt":"2024-05-31T10:44:15","guid":{"rendered":"https:\/\/www.friup.ch\/google-ads-md-sherpa\/"},"modified":"2024-09-04T13:47:35","modified_gmt":"2024-09-04T11:47:35","slug":"google-ads-md-sherpa","status":"publish","type":"post","link":"https:\/\/www.friup.ch\/en\/google-ads-md-sherpa\/","title":{"rendered":"Google Ads – MD Sherpa"},"content":{"rendered":"\t\t
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Google Ads - MD Sherpa<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By Marc Mollard and Nicolas Dafflon for Fri Up<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Maximize your online visibility with Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Who hasn’t taken their cell phone out of their pocket to do a Google search?<\/br><\/br>Whether it’s a new pair of running shoes, nutritional advice or an emergency locksmith, we all turn to the services of the best-known search engine when it comes to finding what we need fast.
\nIn fact, 90% of all searches in Switzerland are carried out on Google. <\/br><\/br>Doing without Google is almost unthinkable for any company wishing to be visible to potential customers.
\nFor this reason, many companies are jumping (sometimes headfirst) into the Google Ads jungle.
\nCreating an account and launching a campaign can be time-consuming and complex.
\nThe pitfalls are numerous, and the budgets invested sometimes don’t offer a good return on investment.
\nAs a result, companies abandon their campaigns for lack of time, knowledge or inclination. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MD Sherpa's expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MD Sherpa helps companies ask the right questions before launching online advertising.
\nIf they are already active on Google, we analyze their current strategy with a view to improving performance.
\nOnce the planning and analysis phase is complete, it’s time to set up high-performance campaigns.
\nIt’s a “technical” job, requiring a thorough knowledge of Google’s intricacies in order to get the most out of it. <\/p>\n

In particular, we manage:<\/p>\n

Setting up conversions (what do users do after clicking on the ad?)
Improving keyword quality and treating terms to be excluded to reduce “waste” clicks
Optimizing ads
Perfecting campaign and account settings
Regular reporting and discussion<\/p>\n

Like a mountain guide, we’ll show you the way, and like a Sherpa, we’ll relieve you of the administrative burden of running an efficient Google Ads account.<\/p>\n

Delegating the creation and follow-up of Google Ads campaigns lets you focus on your core business.
\nWhere your resources and time are most precious. <\/p>\n

The main objective is always the same: to take advantage of the platform offered by Google to promote your business online.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tMD Sherpa<\/a><\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Google Ads – MD Sherpa By Marc Mollard and Nicolas Dafflon for Fri Up Maximize your online visibility with Google Ads Who hasn’t taken their cell phone out of their pocket to do a Google search?Whether it’s a new pair of running shoes, nutritional advice or an emergency locksmith, we all turn to the services […]<\/p>\n","protected":false},"author":2,"featured_media":12699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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