{"id":9323,"date":"2021-03-22T10:22:19","date_gmt":"2021-03-22T09:22:19","guid":{"rendered":"https:\/\/www.friup.ch\/wir-begleiten-neuria\/"},"modified":"2024-04-26T11:10:18","modified_gmt":"2024-04-26T09:10:18","slug":"wir-begleiten-neuria","status":"publish","type":"post","link":"https:\/\/www.friup.ch\/de\/wir-begleiten-neuria\/","title":{"rendered":"Wir begleiten Neuria"},"content":{"rendered":"\n

Schlechte Ern\u00e4hrungsgewohnheiten dank einem Videospiel dauerhaft \u00e4ndern \u2013 das bietet das Freiburger Start-Up Neuria, das von Fri Up begleitet wird. Dieses Spin-Off der Universit\u00e4t Freiburg hat eine innovative, digitale Therapie entwickelt, um \u00fcbergewichtige Personen zu unterst\u00fctzen.<\/strong><\/p>\n\n\n\n

Als Kulisse dient ein typisches amerikanisches Restaurant. Im Videospiel „The Diner“ ziehen verschiedene Nahrungsmittel \u00fcber den Bildschirm. Der Spieler darf nur die Gesunden ausw\u00e4hlen. Jeder Fehler verringert seinen Lebensbalken. Bei einer richtigen Auswahl wird er mit zus\u00e4tzlichen Ressourcen belohnt, mit welchen er Bonuspunkte ergattern kann, und der Schwierigkeitsgrad steigt.<\/p>\n\n\n\n

„The Diner“ ist mehr als nur ein Spiel. Es ist eine digitale Therapie, die von einem interdisziplin\u00e4ren Team bestehend aus Neurologie-Experten der Universit\u00e4t Freiburg und Videospiel-Entwicklern konzipiert wurde. Das Gehirn wird darauf trainiert, den Konsum ungesunder Nahrungsmittel dauerhaft aufzugeben. In der Schweiz, wo fast jede zweite Person \u00fcbergewichtig ist, stellt dies ein echtes Bed\u00fcrfnis dar.<\/p>\n\n\n\n

Neuria setzt auf einen patentierten Wirkungsmechanismus, der nach und nach das Belohnungssystem im Gehirn ver\u00e4ndert. Jedes Mal, wenn der Spieler ein ungesundes Lebensmittel in „The Diner“ bewusst nicht ausw\u00e4hlt, verliert dieses Essen auch im wirklichen Leben an Reiz. Wenn der Spieler keine Lust mehr darauf versp\u00fcrt, ist es f\u00fcr ihn nicht schwierig, darauf zu verzichten. Somit beseitigt Neuria eine grosse H\u00fcrde bei herk\u00f6mmlichen Di\u00e4ten, n\u00e4mlich die Disziplin, welche die h\u00e4ufigste Ursache f\u00fcr ein Scheitern ist.<\/p>\n\n\n\n

Das Videospiel „The Diner“ kann auf Tablets und Smartphones gespielt werden. Es ist f\u00fcr Gesundheitsinstitutionen verf\u00fcgbar, die das Spiel als neuartige Form von Therapie anbieten m\u00f6chten. In Zukunft m\u00f6chte Neuria weitere Videospiele zur Behandlung von exzessivem Alkoholkonsum und Nikotinsucht entwickeln. Das Freiburger Start-Up wird von Fri Up in den Bereichen Marktentwicklung, Marketingstrategie und Betriebsorganisation.<\/p>\n\n\n\n

www.neuria.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Schlechte Ern\u00e4hrungsgewohnheiten dank einem Videospiel dauerhaft \u00e4ndern \u2013 das bietet das Freiburger Start-Up Neuria, das von Fri Up begleitet wird. Dieses Spin-Off der Universit\u00e4t Freiburg hat eine innovative, digitale Therapie entwickelt, um \u00fcbergewichtige Personen zu unterst\u00fctzen. Als Kulisse dient ein typisches amerikanisches Restaurant. Im Videospiel „The Diner“ ziehen verschiedene Nahrungsmittel \u00fcber den Bildschirm. Der Spieler […]<\/p>\n","protected":false},"author":2,"featured_media":9317,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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