{"id":14256,"date":"2024-05-31T11:55:54","date_gmt":"2024-05-31T09:55:54","guid":{"rendered":"https:\/\/www.friup.ch\/mitipi-erobert-die-usa\/"},"modified":"2025-04-16T15:07:54","modified_gmt":"2025-04-16T13:07:54","slug":"mitipi-erobert-die-usa","status":"publish","type":"post","link":"https:\/\/www.friup.ch\/de\/mitipi-erobert-die-usa\/","title":{"rendered":"Mitipi erobert die USA"},"content":{"rendered":"\t\t
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Mitipi erobert die USA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Von Tiphaine B\u00fchler f\u00fcr PME magazine<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mitipi erobert die USA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In einer Zeit, in der die Zahl der Einbr\u00fcche in der Schweiz st\u00e4ndig steigt, kommt das Freiburger Start-up-Unternehmen mit seiner intelligenten Sicherheitsbox namens Kevin genau<\/a> zum richtigen Zeitpunkt. Das Unternehmen startet eine Finanzierungsrunde \u00fcber 2 Mio. CHF. <\/p>\n

Die Zahlen sind noch nicht endg\u00fcltig, aber im Jahr 2023 sollen fast 40.000 Einbr\u00fcche in unserem Land verzeichnet worden sein, was einem Anstieg von fast 20% entspricht. „Patrick Cotting (Foto), CEO von Mitipi, einem Start-up-Unternehmen, das ein Ger\u00e4t entwickelt hat, das die Anwesenheit zu Hause simuliert, erl\u00e4uterte: „Zwei Drittel dieser Straftaten werden tags\u00fcber begangen. <\/p>\n

„Um unser Konzept zu validieren, haben wir Einbrecher und Polizisten von Z\u00fcrich bis Chicago befragt“, sagt der Freiburger Serialunternehmer, der auch Lehrbeauftragter an den Universit\u00e4ten von Freiburg, Neuenburg und Lugano, Leiter einer Beratungsfirma und Business Angel ist. Etwa 50 Freiburger Studenten arbeiteten an dem Projekt und f\u00fchrten Umfragen w\u00e4hrend Studienreisen nach Washington District, Boston und Berkeley durch. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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US-Markt in Sicht<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Es \u00fcberrascht nicht, dass Mitipi den amerikanischen Markt im Visier hat. Dort werden j\u00e4hrlich 3 Millionen Einbr\u00fcche verzeichnet. „Wir haben ein B\u00fcro in Santa Clara, Kalifornien, er\u00f6ffnet. Ich wollte sichtbar sein f\u00fcr Google, Apple und Amazon, die traditionelle Sicherheitssysteme verkaufen. Unsere Technologie ist anders und sehr gut gesch\u00fctzt. Die endg\u00fcltige Vision von Mitipi ist es, die Welt sicherer zu machen, und wenn dies \u00fcber die Integration in einen gro\u00dfen Konzern geschieht, ist dies ein logischer Weg f\u00fcr ein Start-up“, sagt er. Die Wahl des Produktionsstandorts f\u00fcr das Geh\u00e4use, dessen Technologie aus der Schweiz stammt, entspricht der gleichen Strategie. Es wird in China hergestellt, wo die Tech-Giganten ihren Sitz haben. <\/p>\n

Gleichzeitig hat das 30-k\u00f6pfige Start-up-Unternehmen eine Partnerschaft mit der franz\u00f6sischen Immobiliengruppe Foncia unterzeichnet, um Kevin in Frankreich zu vertreiben. Das Unternehmen hat auch ein B\u00fcro in Berlin. Der CEO bemerkt: „Diese Art der Expansion in Europa verringert den Verwaltungsaufwand. Einige sind erstaunt, wie viel Zeit wir f\u00fcr unsere Rechtsstruktur und die Marktforschung aufwenden. Dies ist jedoch eine nachhaltige Strategie f\u00fcr ein Start-up-Unternehmen.“ <\/p>\n

Die Anf\u00e4nge waren allerdings nicht ganz einfach. Als Spin-off der Helvetia Gruppe wurde Mitipi<\/a> 2018 in Z\u00fcrich gegr\u00fcndet. Patrick Cotting trat im Sommer 2019 in das Unternehmen ein, als die Liquidit\u00e4t knapp wurde. Im Januar 2020 konnte durch eine Kapitalerh\u00f6hung die Insolvenz vermieden werden. Der Senseer, der von Investoren umgeben war, tilgte die Schulden. Anschlie\u00dfend verlegte er das Unternehmen auf den Bluefactory-Standort in Freiburg. Die Pandemie kommt, ein sehr schlechtes Timing f\u00fcr ein Produkt, das die Anwesenheit zu Hause simulieren soll. <\/p>\n

W\u00e4hrend Kevins Start schwierig war, haben einige Sponsoren immer an ihn geglaubt, darunter Ulrich Doenges (COO), 28, internationaler Direktor bei P&G, Hans Rafael Meier (CMO), ehemaliger Marketingdirektor bei Swatch und SIGG, Ren\u00e9 Cotting (CFO), ehemaliger CFO von ABB. Im Jahr 2024 wurde ein Fundraising von 2 Mio. CHF gestartet. Die ersten R\u00fcckmeldungen deuten darauf hin, dass sie vor September abgeschlossen werden k\u00f6nnte. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tArtikel aus dem KMU-Magazin<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tSHOP<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tInternetseite<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mitipi erobert die USA Von Tiphaine B\u00fchler f\u00fcr PME magazine Mitipi erobert die USA In einer Zeit, in der die Zahl der Einbr\u00fcche in der Schweiz st\u00e4ndig steigt, kommt das Freiburger Start-up-Unternehmen mit seiner intelligenten Sicherheitsbox namens Kevin genau zum richtigen Zeitpunkt. Das Unternehmen startet eine Finanzierungsrunde \u00fcber 2 Mio. CHF. Die Zahlen sind noch […]<\/p>\n","protected":false},"author":2,"featured_media":12673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[102],"tags":[121,135],"class_list":["post-14256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fri-up-news-de","tag-nachrichten","tag-start-up-de-3"],"acf":[],"yoast_head":"\nDroptimize: Innovation im Digitaldruck - Fri Up<\/title>\n<meta name=\"description\" content=\"Entdecken Sie Innovation mit Droptimize, einem Startup-Unternehmen f\u00fcr Digitaldruck, und seinem unternehmerischen Werdegang.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.friup.ch\/de\/mitipi-erobert-die-usa\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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erobert die USA Von Tiphaine B\u00fchler f\u00fcr PME magazine Mitipi erobert die USA In einer Zeit, in der die Zahl der Einbr\u00fcche in der Schweiz st\u00e4ndig steigt, kommt das Freiburger Start-up-Unternehmen mit seiner intelligenten Sicherheitsbox namens Kevin genau zum richtigen Zeitpunkt. Das Unternehmen startet eine Finanzierungsrunde \u00fcber 2 Mio. CHF. Die Zahlen sind noch…","_links":{"self":[{"href":"https:\/\/www.friup.ch\/de\/wp-json\/wp\/v2\/posts\/14256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.friup.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.friup.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.friup.ch\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.friup.ch\/de\/wp-json\/wp\/v2\/comments?post=14256"}],"version-history":[{"count":2,"href":"https:\/\/www.friup.ch\/de\/wp-json\/wp\/v2\/posts\/14256\/revisions"}],"predecessor-version":[{"id":17146,"href":"https:\/\/www.friup.ch\/de\/wp-json\/wp\/v2\/posts\/14256\/revisions\/17146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.friup.ch\/de\/wp-json\/wp\/v2\/media\/12673"}],"wp:attachment":[{"href":"https:\/\/www.friup.ch\/de\/wp-json\/wp\/v2\/media?parent=14256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.friup.ch\/de\/wp-json\/wp\/v2\/categories?post=14256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.friup.ch\/de\/wp-json\/wp\/v2\/tags?post=14256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}